Laduree received a huge welcome to NYC when they recently opened their first US store on Madison Avenue. Macaroons have been quite the rage for some time, and judging by the length of the queue when we cycled past on Saturday, Laduree macaroons must be particularly delicious. There were at least 50 people waiting on the street to join the queue inside, but there were just as many people taking photographs of the queue, or of themselves in front of the shop. So the fun of it took over from the slightly crazy aspect of waiting an hour for a sublime sweet flown in freshly from Paris. Not that we waited – but of course we will go back ( they were sold out of coffee and framboise ) at least to show solidarity with the company mantra that declares ‘a weakness for sweets is a noble approach to everyday living ‘ …..