Designer-label lollies

Dylan’s Candy Bar is a long way from getting 2 milk bottles for a cent at the Ritz cafe in Tumby Bay. Milk bottles have been replaced by rock candy, jelly bellies and jaw breakers, along with a few thousand other sweet options. There are cola bottles, peach rings, sour worms, swedish fish, plus all things gummy – bears, killer sharks, snakes and brains. Then there are candy inspired t-shirts, toys, fudge, celebrity favorites, tote bags, jewelry, gifts for baby or bride, coffee mugs – even sweet treats for your dog. It’s a regular Disney World of psychedelic confectionary, a child’s fantasy land, a dentists dream.

Dylan is actually Dylan Lauren, child of Ralph Lauren, the well know billionaire fashion mogul. Like father like daughter, the candy business is big and the branding is slick. The core of their advertising is ‘to feel like a kid again’. But Dylans and my childhoods were obviously very different. For me, the memory of standing in wet bathers, wrangling over the number and volume of choices that could fit into a 2 bob bag of mixtures, and then getting back to the beach works every time….

This entry was posted in Fun, Uncategorized. Bookmark the permalink.

2 Responses to Designer-label lollies

  1. Vivienne Beddoe says:

    Love the pale pink musk sticks of my childhood.

    • I can smell them! Vivienne do you remember hard jelly-bean shaped licorice covered in hundreds and thousands? We called them bosca beans (sp?) but I’ve never found them by name or reference since…..

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s